In the heart of Sun Hee's culinary adventure, amidst the kaleidoscope of Korean flavours and the rhythm of Seoul's bustling streets, Panda emerged as the chosen mascot, with its universal charm and cultural fusion.
With its endearing simplicity and global recognition, Panda seamlessly embodies Sun Hee's ethos of authenticity, inviting all to partake in the pure essence of Korean cuisine.
With its endearing simplicity and global recognition, Panda seamlessly embodies Sun Hee's ethos of authenticity, inviting all to partake in the pure essence of Korean cuisine.
PACKAGING DESIGN
FREE STANDING DISPLAY UNIT
Showcasing SUN HEE range in nearly 500 Tesco stores
across the United Kingdom!
Proposed mockup and actual image at Tesco
WEBSITE DESIGN
Home page
Recipe page
Recipe detail page
Previous look of the SUN HEE brand (launched in 2021)
Launch video for LinkedIn
Website design launched in 2021